User-generated content marketing is more than a buzzword in 2017, especially if we’re talking video; it’s a way of life. If your followers are already creating videos, how can your brand leverage that to ignite your organic marketing and strengthen connections with followers on the way?
Turning your followers into true brand ambassadors can transform your brand into a trend, driving exposure, engagement and awareness scores through the roof. The more know-how on video UGC you’ve got up your sleeve, the better.
Here are 5 user generated video tips and best practices that will put your brand in the driver’s seat, with your efforts recognized:
1) Ask Questions
Before you embark on a UGC video journey, it’s best to figure out the “hows” behind the process. It’s these “hows” that will help you determine the rest of the steps, including your user generated video content campaign guidelines. Here are some things to ask yourself:
- Do I want this UGC video campaign to be fun or informative? Or both? Spoiler alert: the best ones are usually a combination:)
- How do I best reach my followers?
- How do I want to start engaging my communities?
The last two bullets bring me to my second point.
2) Know Your Community before Running UGC Video Campaigns
Each of your followers comes with their own set of passions, beliefs, interests and talents. So, before launching your UGC video strategy, see that it accounts for your brand followers’ abilities and supports activities that make them tick. For that, some research should definitely be part of your to-do list.
See how other brands ace their UGC campaigns in our Turn Your Brand into a Trend: 5 Bold UGC Video Campaigns to Steal eBook.
3) Set Guidelines, but Don’t Stop the Flow of Creative Juices
Providing guidelines for your brand ambassadors is one of the most important user generated content tips marketers can give you. Guidelines allow you to shape conversations around specific format and topic, making sure your brand’s tone, message and integrity stay intact. Going further with this, there are tools and management dashboards you can use to oversee everything that your brand ambassadors create.
But keep in mind not to overdo it with all the rules. Otherwise, your followers’ creativity gets shut down; grant creative freedom.
4) Go Beyond Cash
Many brands add money or prizes to the equation of UGC video campaigns’ success in order to incentivize their followers - and it works without a doubt. But, if you want to go beyond a one-time win, try to bring an actual added value for your brand ambassadors to feel like this user generated content marketing activity really matters and can go a long way.
5) Bring in Hashtags for More Exposure
Using hashtags makes things simpler and more organized. While all of this is definitely true, hashtags give you more than that, actually: it’s easier for you to turn your followers into brand ambassadors with action-oriented hashtags. Here’s what I mean: it’s much simpler to encourage followers to create videos for your brand if your UGC video campaigns are accompanied by hashtags that start with verbs. And you? You’ll get more exposure out of all this.
Keep in mind that sometimes it makes more sense to have separate hashtags for various types of user generated content. Consider having a hashtag for different ways followers can interact with your product or service.
Food for Thought
Having these 5 best practices ticked on your marketing checklist means you’re prepared to tackle the world of UGC at full power, which ultimately translates into a triumph for you and your brand. But what really matters is the very first step! If you’re ready to launch your next UGC video marketing campaign, we’ll be happy to help!