If your winning lotto ticket has yet to arrive and the idea of walking into a room full of suits makes you cringe, then crowdfunding is for you! There are tons of different crowdfunding resources out there, one of the very best being Kickstarter. Since their launch in 2009, 9.5 million people have backed a project, $2 billion has been pledged, and 92,753 projects have been successfully funded. Crowdfunding is such a successful industry, Forbes even predicts that it will surpass venture capital in 2016.
So how can you get in while the gettin is good? What’s the secret to raising six figures? It’s no secret, and it’s the one thing most successful crowdfunding campaigns have in common: video!
If you ended up here, you’ve no doubt been googling your way into a Kickstarter video creation frenzie. Allow us to save you some time! While videos are not technically required of Kickstarter campaigns, projects that have video succeed at a much higher rate (50% vs. 30%), as well as raise more money. As the sea of projects looking for funding gets bigger and bigger, you need to seek out tips from the pros and take cues from successful campaigns.
We’ve scoured the web, watched tons of successful Kickstarter videos, and dug into some serious stats. We’ve done all this #soyoudonthaveto, and we’re ready to help you create a great kickstarter video!
Here are the 8 most important things to keep in mind when making a great kickstarter video:
1) Keep Your Kickstarter Video Short
The most successful Kickstarter videos are under 4 minutes, with 3 minutes being the sweet spot. Just like everywhere else on the internet, people have short attention spans.
2) Introduce Yourself And Make It Personal
Look into the camera while speaking. Showbox.com has a handy teleprompter feature for you.
Kickstarter says to, “Introduce yourself and any teammates involved with your project.”
*Mention if any of you hold a doctoral or MBA degree - research shows that startups are more likely to secure funding if a member of the team has advanced education credentials.
Convey your passion for your goal with warmth. According to Psychology Today: “In business, a warm supportive voice is the sign of transformational leadership, generating more satisfaction, commitment, and cooperation…”
3) Introduce the project
Tell your story. Talk about how you’ve gotten this far - or better yet, show them with photos and videos.
4) Ensure quality sound
Use a decent mic, and choose music that supports the tone of your project. Make sure you have the rights, though! Kickstarter actually has a great library of music that’s free to use.
5) Convey a sense of community
“For example, in laboratory and field studies, researchers found that people will ultimately donate more money to a charity if first asked how much time they would like to donate (versus how much money they would like to donate). Collectively, this research suggests that motivations for giving are related to interpersonal connections between the giver and the requester and communication styles.”
6) Why do you need financial support?
Transparency will win trust, which will make people more likely to support your goal. Include and/or mention your budget, even if it isn’t fully flushed out. Sharing your budget shows people that you are planning ahead thoughtfully.
Provide a realistic timeline for your project.
7) What’s in it for them?
Keep the rewards tiers simple, and be sure to offer your supporters something of value for their contributions -- in addition to your final product.
8) Have a clear call to action
Ask them to support your project! Weather that’s donating themselves, sharing your project, or both. Funding on Kickstarter is all-or-nothing, so unless you reach your whole funding goal, you get nada.
Speaking of a call to action (wink!) go sign up at Showbox.com and gain access to our Kickstarter video creation platform, we’ll help make all of this a breeze!
Your Story. Your Show.