Congratulations! You’re about to become part of a fast growing industry of people who are making their dreams come true by gaining support from peers, friends and strangers alike. Crowdfunding around the world raises billions of dollars each year; from startup companies, to technology, fashion, film, music, design and more. Seeing the success of your peers can be inspiring, but also overwhelming. What is their secret to success? Making a stunning video for your crowdfunding campaign might just tip the scales in your favor...
Kickstarter says that projects with video are markedly more successful than those without. If you ask them, they’ll say, “You can spend days shooting and editing, or you can just knock it out with a couple friends on a Saturday. It doesn’t have to be perfect, it just has to be you.” So it might seem hard, but with Showbox, we’ll show you how to make the best crowdfunding video possible, even if all you have is a camera, a computer, a blank wall and an idea. You gotta start somewhere!
Crowdfunding Video Tip #1: Be Yourself
When asking people to support you, they want to know WHO they are supporting! Be yourself in the video - act natural and speak from the heart. Best selling author and social entrepreneur Bryant McGill says, “Anyone who dares to be themselves is viral in the making. But to be you you have to step back and reflect. The greatest thing you will ever do in your life is be yourself.”
Crowdfunding Video Tip #2: Quality Production Value
Having a poor quality crowdfunding video will make people less likely to invest in your idea. It’s too bad, because your idea may be wonderful, but if your video doesn’t measure up, then you aren’t setting yourself up for success. With our help, creating great looking video isn’t that tough.
Showbox allows you to easily combine photo, video, audio and text to build your crowdfunding video. From basic templates to more sophisticated ones like gadgets, tech, food, and everything in between, there are tons of easy to work with templates for you to use. Once you choose a template, we’ll help you to easily create a custom video that looks sharp, crisp and professional. You can upload your logo, place your title and introduce your project with style.
If you don’t have a great filming location, then use one of ours; Showbox’s free no-green-screen-needed background replacement technology can turn your shabby unfinished basement into a piece of art.
Crowdfunding Video Tip #3: Get To The Point
Before they even invest the time to watch your whole video, your viewers need to know exactly what they’re in for! Opening your crowdfunding video with a clear description of your project will put your viewers at ease, and making them more comfortable is one step closer to getting their support.
Crowdfunding Video Tip #4: Tell Your Story, But Do It Quickly
Once you introduce your project, and yourself, you are ready to dive into the details! The average length video watched on the internet is 2.7 minutes - people’s attention spans are getting shorter and shorter, so making sure to get all the important information out quickly is imperative.
Crowdfunding Video Tip #5: Do The Research
Find some statistics about similar projects to give to your viewers - or at the very least, have a conversation about the market you’re in, and the problem you’re solving with your new invention. Show that you are putting in the work, and doing the research needed to ensure your project's success. Trusting that you will be responsible with their contributions is a big part of your funders’ decision making process!
Don’t be overwhelmed: with Showbox, we aimed to build a tool that can help inspire people like yourself make their dreams come true, without having to spend a lot of money, or learn lots of new filming and editing skills. Our online video creation platform allows you to create beautiful looking video content whether you are a professional filmmaker or not! Oh, and did we mention our nearly endless library of stock photos and videos for you to use?
In the race for crowdfunding, you need to stand out, and we’ve got it all covered! The only thing you need to do, is sign up for our waiting list so that you can be one of the first people to gain access to our entire online video creation toolbox.