We're thrilled to announce we've partnered with the United Nations for a new social video campaign using our Showbox Engage Platform in the lead-up to the 70th anniversary of the Universal Declaration of Human Rights (UDHR) in 2018.
As part of the UN’s initiative to increase global awareness of human rights, anyone around the globe can now use Showbox’s video creation platform, via the UN website, to record and submit videos of themselves reciting any of the 30 articles of the declaration in any of the 135 languages currently available on the platform. the UN is asking the global community to contribute in creating a multilingual online video collection. Using the UDHR video creation site powered by us, anyone can simply record themselves reciting the declaration, in their own language to be included in the campaign.
A word from Effi Atad, our Founder and CEO: “We are so proud to have developed technology that is helping the UN increase global awareness for human rights. We can’t think of a better use of our technology than helping the UN engage with people around the world about human rights.”
Maher Nasser, the UN's acting under-secretary-general for global communications, said: "Video is among the most engaging forms of content today, especially for young people. As such, it can be a great tool to raise awareness of human rights through participatory videos created by people around the world. We are always excited when technology creates opportunities to engage wider audiences around the globe in promoting human rights."